Friday, February 26, 2010

drank, the phenomenon of branding pseudo-drug culture

so i was reading the rolling stone issue with lil' wayne on the cover, reading about how weezy constantly quaffs down drank. the article goes into detail about what exactly makes up drank (promethazine-codeine cough syrup with 7up! IN. SANE.) and i think, wow, that's just... a great way to kill your brain cells and body REALLY fast.

the next day, serendipity makes it so i come across an ad for drank, the extreme relaxation beverage. it's a relaxation beverage, counter to energy drinks. made with valerian root, rosehips and some other natural herb to help calm frayed nerves, it's branded as being LIKE lil' wayne's drank but all natural. their slogan: slow your roll! i laughed at the sheer inanity of it all and ponder the effects of this pseudo-drug culture.

the VERY NEXT day, i'm hosting at mary's and the phone rings. it's a young woman asking if we have something called drank, she says it's purple. i reply, uh, do you mean the slow your roll drank or lil' wayne's drank? she says, uh... lil' wayne's drank? i giggle and say, no, it would be illegal for us to serve that kinda drank, baby girl. she then asks why it's illegal. i reply, well, either way, we don't carry it here, sorry.

i don't think she KNEW that drank and lil' wayne's drank are two completely different beasts.

by the way, this drinking of cough syrup to get a buzz isn't new. i remember my senior year in college, to robo, aka drinking a whole bottle of robotussin to get high, was the new hot drug (next to crank, later to become known as meth. it was the cheerleaders, ironically, who were doing the crank. i remember being taken aback with surprise that the cheerleaders were into speed. looking back on it, it makes perfect sense. i mean, how else do you settle for cottage cheese and lettuce for every meal otherwise?).

robo-ing was something that some jocks from california used to indulge in. i remember thinking that was probably the stupidest thing in the world to do. i mean, why not just NOT get high then?

also, i was an R.A. in college. R.A.'s always know what's going on behind those closed doors with towels at the bottom of the door. TRUST.

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